CAYLE, FROM
UP NORTH
WE'RE ALL FROM SOMEWHERE
THE NORTHWOODS MADE ME
EARLY YEARS
I grew up in the Northwoods of Wisconsin — a place where imagination had room to breathe, and hard work was just part of life. My hometown, two stoplights and 1,500 people. 1,500 of the hardest working and kindest souls one could meet. Park Falls - this is you. My family.
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Some of my fondest memories are from the quiet evenings I spent with my grandparents. Popcorn in hand, my grandpa and I would sit together watching old movies and TV shows — classic films, timeless characters, and the kind of storytelling that made you feel something. I didn’t realize it then, but those moments shaped the way I saw creativity — as something that connects people, bridges emotion, and tells a story that lingers.
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That love for creative expression, sparked by those black-and-white screens and small-town nights, became the foundation for everything I do today. It taught me that inspiration often comes from the simplest moments — and that the best stories are the ones that come from the heart.
COLLEGE YEARS
College was where that spark began to take shape. Studying Industrial Design gave me the tools to channel creativity into form and function — to think not only about how things look, but how they work, feel and impact the user(s).
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Those years taught me discipline, collaboration, and the importance of process — that every sketch, failure, and prototype is part of something bigger. Design became my way of storytelling — a language that blends empathy, craft, and purpose.
'NOW WHAT?' YEARS
Then came the question: Now what?
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I had my diploma. I had opportunity. But I also had that gut-deep pull to try something outside the expected path — to take a chance on something bigger than comfort, you know? So, with every inch of my little Ford Focus packed tight (and yes, a few jars of Grandma’s jam riding shotgun), I said my goodbyes and drove west to Los Angeles.
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It wasn’t easy at first — sleeping in my car (sorry, Mom) and later finding a spot in an unfinished garage with an air mattress. But every tough day was part of the story — part of learning what grit, resilience, and faith in your craft really mean. Not long after, I landed a design role at Hurley and started building anew. It was the beginning of a career — and a life — built around creativity, storytelling, and connection.
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Today, I’m proud to be leading marketing, creative, and brand development at Premier Mounts, pioneering efforts that bring strategy and design together to create experiences that are expressive, purposeful, and deeply human. I am also continuing to create album artwork for multiple up-and-coming artists as well as spreading the word of love and positivity through my clothing line, Damgood Co.
After all, inspiring others to keep shining bright is rooted deep in my heart!
CLOSING THOUGHT
My grandpa always said, “There’s always a floor to be swept.”
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It was his way of reminding me that no job is beneath you — that even the smallest act of effort or kindness matters.
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It’s a simple lesson, but one that continues to guide me: stay humble, stay curious, and always be willing to put in the work — no matter how big or small the task.
FEATURED IN
FEATURED ON
RESUME
Featured NFL uniform designs. "Rams will have a new uniform concept in 2021, so we asked you to design it".
Featured NFL rebrand design for the Washington Football Team. Received the top-vote for this work.
TLC's Training Spaces, Season 2, 2019
Featured guest designer on the web-series show with Ty Pennington and Paige Davis.
Alumni interview - creative success.
Runner's World Magazine, 2016
Photographed Olympic-Qualifier Stephen Shay and his van life-story. This story went on to be picked up by multiple online publications.
Photographed Olympic-Qualifier Stephen Shay and his van life-story.
Photographed Olympic-Qualifier Stephen Shay and his van life-story.
Photographed Olympic-Qualifier Stephen Shay and his van life-story.